
Introduction
Arabic is a globally significant language spoken across the Middle East, North Africa, and by millions worldwide. In Zanzibar, with its historical and cultural ties to the Arab world and growing tourism from Arabic-speaking countries, knowledge of Arabic is a valuable skill for communication, business, and cultural exchange.
This course is designed to help learners develop practical Arabic language skills for use in tourism, hospitality, customer service, trade, and intercultural communication. Students will build confidence in speaking, listening, reading, and writing Arabic, with lessons tailored to real-life situations common in Zanzibar’s diverse and international environment.
Course Objectives
By the end of this course, students will be able to:
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Communicate confidently in Arabic in both informal and professional settings
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Welcome and assist Arabic-speaking tourists with common requests and information
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Understand and respond to basic written Arabic such as signs, menus, and messages
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Participate in conversations and handle inquiries in tourism and customer service contexts
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Write simple, clear messages, emails, and reports in Arabic
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Use essential Arabic phrases and expressions relevant to hospitality and business
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Understand cultural norms and etiquette in Arabic-speaking environments
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Prepare for international Arabic language proficiency tests (optional)
Brief Course Content
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Introduction to Arabic Language and Culture
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Arabic Alphabet and Pronunciation
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Basic Grammar: Sentence Structure, Verb Forms, and Tenses
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Vocabulary for Tourism, Hotels, and Customer Service
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Listening and Speaking Practice: Greetings, Directions, and Requests
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Reading Signs, Menus, Travel Documents, and Customer Correspondence
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Writing Emails, Booking Confirmations, and Short Reports
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Role-Plays for Hotel, Restaurant, and Tour Guiding Scenarios
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Arabic for Business and Cross-Cultural Communication
Final Assessment
Students will complete written and oral assessments, including practical role-plays or presentations simulating typical interactions with Arabic-speaking clients.
Certificate
Upon successful completion, students will be awarded a:
ZOI Institute Certificate in Arabic Language